Pedro Reus Morro, better known as Pere Seda, founded it by the end of XIXth century. Since that time, five vine generations from Mallorca have been in charge of the family business. They are pioneers in making use of modern technology in order to produce better wines and improve their quality. They aim at combining modernization in the everyday tasks of picking and processing the grapes with the handcraft ability passed onto from one generation to the other in a period of more than one hundred years.